When selling any type of information products, the first thing that you need to do is to send interested people to your website. Based on their experience, these people might come back or they might forget about your website and move on to your competitors. As you surely want them to stay, sign up to your newsletters, and later on, consider signing up to your ebooks and maybe coaching programs, you need to know how to make your website (which is the face of your business) work for you. Here’s what you need to do:
First is to ensure that your website design is visually appealing. It must be attractive while still looking professional. Take your time when choosing the design that you’re going to use. What I suggest is that you study how the most popular websites were designed to get an idea. If needed, get the help of experienced web designers who have the needed skills and expertise. e poe tegemine
Incorporate live chat feature. Although this will cost you more money, I would recommend that you incorporate this powerful feature on your website. This is highly recommended because people these days are impatient and they want answers to their questions fast. Also, this will serve as a proof that you’re running a legit business. I suggest that you get people who can man your chat lines so you can buy yourself time in doing other important things related to running your information business.
Make your website a great source of useful information. You need to make your visitors want to stay in your website for as long as possible. This will happen if you give them high quality content and useful information. Put yourself in their shoes; wouldn’t you be happy to stay in a website that contain in-depth information on those things that you find interesting and answers to your burning questions?
Post videos. Obviously, videos are much more interesting compare to written content. So, consider posting some on your website. You can create promotional videos where you can present your products in a pleasing visual format. Highlight the benefits that they offer and how they’re being used. You can also use videos for virtual tours, when you’re running promotional campaigns, and when interviewing industry experts. Videos can help you maximize your conversion rate as these will help you create emotional connection with your visitors.
Open channels for feedback. Make way for your visitors to easily contact you should they have suggestions, ideas, questions, or even concerns. Having these people contacting you for whatever reason will work to your advantage. Once that happens, you can easily engage them in conversation and you’ll get the chance to win their trust.
Update your website on a regular basis. You need to give your visitors a good reason to come back. So, update your website as often as possible. You can improve the design or post new content that is both useful to the eyes of your readers and useful in building your credibility in the online arena.